Hallmark Channel Stands by Same-Sex Wedding Ad, Promises LGBT Characters in Programs

The Hallmark Channel on Sunday stood by commercials depicting same-sex couples and said it would work with a gay media group to “better represent the LGBTQ community” in its programs – although one day earlier, the network had pledged to pull the ads.

On Saturday, a Hallmark spokesperson said the channel would pull Zola commercials depicting two women kissing, telling a reporter, “We don’t want to generate controversy; we’ve tried very hard to stay out of it.” Hallmark was responding to a petition from One Million Moms opposing the ad. It garnered 30,000 signatures.

But the decision to pull the ad sparked its own controversy, including opposition from talk show host Ellen DeGeneres, who tweeted, “Isn’t it almost 2020? @hallmarkchannel, @billabbottHC … what are you thinking? Please explain. We’re all ears.” DeGeneres is lesbian.

Actor William Shatner also got involved, tweeting that his “2.5 million” followers “and my friends” would oppose Hallmark’s move. One Million Moms, he said, was “NOT a majority here.”

“Both me and my followers watch your shows … Do the right thing,” he wrote.

Shatner also urged…

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